Every week, Kiwi families walk into supermarkets believing they're making smart choices-only to unknowingly overspend because of long-held grocery myths. At NzGrocerySaver, we've analysed thousands of prices across Countdown, Pak'nSave, and New World to separate fact from fiction.
Here are 5 common grocery myths that could be costing you $20-$50 every shop… and the truth behind them.
Reality: Not always! Supermarkets often price larger packs to *look* like a deal-but the per-unit cost (e.g., per 100g) can be higher than the smaller size. Always check the unit price (found on shelf tags). Our app shows unit prices automatically so you never get tricked again.
Reality: Many store-brand items (like Pam's or Signature Range) are made in the same factories as name brands-sometimes by the exact same suppliers! In blind taste tests, Kiwis often can't tell the difference. You could save 20-40% with no drop in quality.
Reality: While delivery fees add cost, online shopping reduces impulse buys-and some digital-only deals (like Countdown's "Online Exclusives") aren't available in-store. Plus, with our app, you can compare online vs. in-store prices side-by-side before you commit.
Reality: Points only save you money if you redeem them-and if the base price isn't inflated to begin with. Some "points deals" are just regular prices dressed up. Always compare the actual dollar price first. Use Flybuys or Onecard as a bonus, not your primary savings strategy.
Reality: Milk, bread, and eggs can vary by $0.50-$1.50 between stores-even in the same suburb! Pak'nSave might win on pantry staples, but New World could be cheaper on fresh produce that week. That's why we built NzGrocerySaver: to show you real-time prices from your chosen local stores in one place.
Knowledge is your best tool at the checkout. Once you stop believing these myths, you'll start seeing real savings-without coupons, extreme budgeting, or sacrificing quality.
Shop Smarter, Not Harder
Compare Real Prices Across NZ Supermarkets - Free Forever