10 Local/Own-Brand Products That Rival the Big Names (and Save You Money)

You don't need branded packaging to get great taste. Across New Zealand supermarkets, own-brand lines like Pam's (Pak'nSave), Value Range (New World), and Signature Range (Woolworths) consistently deliver quality that rivals-or even beats-the big names, at 30-50% lower prices.

At NzGrocerySaver, we've tested, compared, and tracked prices on hundreds of products. Here are 10 own-brand heroes that deserve a permanent spot in your Refreshable Shopping List.

1. Pam's Smooth Peanut Butter

Just peanuts and salt-no added sugar or palm oil. Creamy, rich, and under $5 for 500g. Beats many national brands on taste and purity.

2. Signature Range Chocolate Digestives

Crumbly, buttery, and generously coated in dark chocolate. Perfect with a cuppa-and half the price of the famous imported version.

3. Value Range Tinned Tomatoes

Great acidity, consistent texture, and ideal for sauces, curries, and soups. Often $1.20 vs. $2.50 for branded cans.

4. Pam's Frozen Mixed Berries

No added sugar, flash-frozen at peak ripeness. Ideal for smoothies, porridge, or desserts. Saves you $8-$10/kg compared to fresh berries out of season.

5. Signature Range Greek-Style Yoghurt

Thick, tangy, and high in protein. Use it in tzatziki, bircher muesli, or as a sour cream substitute. Around $4.50 for 1kg vs. $7+ for premium brands.

6. Value Range Pasta (Spaghetti or Penne)

Holds its shape, cooks evenly, and tastes just like the Italian imports-without the markup. Stock up when it's on special (often under $1/bag).

7. Pam's Canned Tuna in Springwater

Flaky, mild, and perfect for sandwiches or niçoise salads. Frequently priced at $1.99 vs. $3.50+ for big names.

8. Signature Range Vanilla Ice Cream

Creamy, not overly sweet, and made with real vanilla. A crowd-pleaser that costs less than $6/litre-versus $10+ for "premium" tubs.

9. Value Range Rolled Oats

Hearty, wholesome, and perfect for baking or breakfast. Often sold in 1kg bags for under $2.50-less than half the price of branded oats.

10. Pam's Coconut Milk

Rich, unsweetened, and ideal for curries, laksa, or dairy-free desserts. Usually $1.80 vs. $3.20 for imported tins.

Pro Tip: Supercharge Your Savings with NZGrocerySaver!

Add these high-value items directly to your Refreshable Shopping List feature. This ensures you always have the best value item (based on current sales) right at your fingertips when you hit the supermarket aisle.

Switching to own-brand doesn't mean sacrificing quality-it means smarter shopping. Over a year, these swaps alone could save your household $300-$500… enough for a weekend getaway or a few extra flat whites!